House of the Dragon Series Premiere

For the House of the Dragon series premiere, I designed a set of in-app countdown assets that built anticipation leading up to launch.

Working from existing marketing materials featuring rotating talent, I identified fire as the most iconic visual element of the series and translated it into a custom typographic treatment. I created letterforms constructed entirely from flame, making the countdown numbers and copy the primary visual focus rather than the imagery itself.

This approach allowed the assets to feel dynamic and ownable within the product experience while remaining cohesive with the broader campaign. The result was a series of countdown visuals where typography carried the energy, tone, and identity of the show.