LGTBQ+ Voices Collection

HBO Max had recently launched a brand refresh inspired by the way light moves through glass. The challenge was to create an LGBTQ+ collection page that felt celebratory while staying true to the new visual system.

Using prismatic light as the foundation, I developed soft, layered gradients that honored Pride’s spectrum while maintaining a premium, contemporary feel aligned with the brand.

The result was a collection that created a distinct cultural moment without breaking brand cohesion. This prismatic approach later became a reference for how HBO Max could show up authentically for cultural moments within its refined visual system.